Optimize Your Library. Eliminate Content Waste.
Marketing teams often spend thousands of hours creating decks and whitepapers, only to have them sit unused in a folder. The Content Analytics module provides total visibility into your library’s health and performance, helping you double down on what works and archive what doesn’t.
A. Content Overview Dashboard (Inventory & Usage)
“What do we have, and who is building it?”
This view is your Library Health Check. It focuses on volume, storage, and contributor activity.
1. Inventory KPIs
- Total Contents: The total number of files currently active in the system (e.g., 104 assets).
- Total Folders: How organized is the library? (e.g., 18 folders).
- Contents / Folder: A metric for organization efficiency. If this number is too high, your folders might be cluttered.
- Used Storage: Monitor your cloud quota usage (e.g., 30.0%) to plan for capacity upgrades.
2. Governance & Adoption Charts
- Content Creators (Leaderboard):
- The Chart: A breakdown of who is uploading content.
- Insight: In the example, “Jayaganesh” is the primary contributor. This helps identify your “Super Users” vs. those who aren’t contributing.
- Contents Created Over Time:
- The Chart: A monthly timeline of uploads (May – October).
- Insight: Track the velocity of content production. Did we launch enough new assets for the Q3 campaign?.
3. Format Distribution (Type of Content)
- The Treemap: A visual heatmap showing the mix of file types in your library (PDFs, Videos, URLs, Word Docs).
- Why it matters: If your strategy is “Video First,” but this chart is 90% “Word Documents,” you know you have a strategy misalignment.
B. Content Performance Dashboard (ROI & Engagement)
“What is winning deals?”
This is the ROI Dashboard. It ignores how many files you have and measures how well they perform with buyers.
1. Engagement KPIs
- Content Interactions: Total number of times assets were clicked or viewed (e.g., 121 interactions).
- Active Time Minutes: The total time prospects spent consuming your material (e.g., 67.20 minutes). This is the true measure of “Stickiness”.
- Interaction Rate: The percentage of visitors who engaged with the content (e.g., 20%). A low rate means your content might be irrelevant to the audience.
2. Dynamic Analysis (Slicers)
- The “Measure” Toggle: Just like in Pitch Analytics, you can switch the entire dashboard to view data by:
- Total Interactions
- Total Interaction Minutes (Consumption Time)
- Total Visits (Traffic).
3. Strategic Insights Charts
- Performance by Content Type (Treemap):
- Visual: Large blue blocks vs. small pink blocks represent performance.
- Insight: See at a glance if Videos are generating more engagement minutes than PDFs, helping you justify budget for more video production.
- Engagement by Day (Scatter Plot):
- The Chart: Shows when interactions happen (e.g., spikes on Wednesday and Thursday).
- Action: Use this to coach reps: “Send your pitches on Wednesday mornings; that’s when our buyers are reading.”
4. The “Asset Audit” Table
- Granular Detail: List every single file by Name, Type, and Folder.
- Metrics: See exactly how many interactions and minutes each specific file generated.
- Example: File “ABC” (URL) generated 2.80 minutes of reading time, while others had less than 0.10.
- Action: Archive files with “0 Interactions” to clean up the library.